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Sugoi Performance Apparel

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Men's
- Bike
  1. Jerseys
  2. Tops
  3. Shorts & Bibs
  4. Tights & Knickers
  5. Outerwear
  6. Base Layers
  7. Accessories
  8. Bike
- Training
  1. Tops
  2. Shorts
  3. Tights & Pants
  4. Outerwear
  5. Base Layers
  6. Accessories
  7. Training
- Tri
  1. Suits
  2. Tops
  3. Shorts
  4. Accessories
  5. Tri
- Featured
Women's
- Bike
  1. Jerseys
  2. Tops
  3. Shorts & Bibs
  4. Tights & Knickers
  5. Outerwear
  6. Base Layers
  7. Accessories
  8. Bike
- Training
- Tri
  1. Suits
  2. Tops
  3. Shorts
  4. Accessories
  5. Tri
- Featured
Accessories
- Bike
- Training
- Tri
Sale
- Men's
  1. Bike
  2. Training
  3. Tri
  4. Men's Sale
- Women's
  1. Bike
  2. Training
  3. Tri
  4. Women's Sale
- Accessories
  1. Bike
  2. Training
  3. Tri
  4. Accessories
Custom

New Arrivals - Men's

Shop the latest gear for cycling, running and triathlon and get ready to get outside.

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SUGOI RS Pro Bib Short, Black (U391000M)

SUGOI RS Pro Bib Short, Black Alt (U391000M)

SUGOI RS Pro Bib Short, Deep Navy (U391000M)

SUGOI RS Pro Bib Short, Deep Navy Alt (U391000M)

U391000MBLK2

RS Pro Bib Shorts

$170.00

2 Colours

S
M
L
XL
XXL

SUGOI Thermal Base Layer L/S, Black (U182010M)

SUGOI Thermal Base Layer L/S, Black Alt (U182010M)

U182010MBLK2

Thermal Base Layer Long Sleeve (L/S)

$80.00

1 Colour

S
M
L
XL
XXL

SUGOI Evo Zap Jacket, Whip Zap (U709010M)

SUGOI Evo Zap Jacket, Whip Zap Alt (U709010M)

SUGOI Evo Zap Jacket, Lit Zap (U709010M)

SUGOI Evo Zap Jacket, Lit Zap Alt (U709010M)

SUGOI Evo Zap Jacket, Sassafrass (U709010M)

SUGOI Evo Zap Jacket, Sassafrass Alt (U709010M)

U709010M3VW2

$170.00

3 Colours

S
M
L
XL
XXL

SUGOI Zap Bike Jacket, Lit Zap (U719000M)

SUGOI Zap Bike Jacket, Lit Zap Alt (U719000M)

SUGOI Zap Bike Jacket, Mettle Zap (U719000M)

SUGOI Zap Bike Jacket, Mettle Zap Alt (U719000M)

SUGOI Zap Bike Jacket, Light Grey Zap (U719000M)

SUGOI Zap Bike Jacket, Light Grey Zap Alt (U719000M)

SUGOI Zap Bike Jacket, Dark Charcoal Zap (U719000M)

SUGOI Zap Bike Jacket, Dark Charcoal Zap Alt (U719000M)

SUGOI Zap Bike Jacket, Black Zap (U719000M)

SUGOI Zap Bike Jacket, Black Zap Alt (U719000M)

U719000M3VY2

Zap Bike Jacket.

$170.00

5 Colours

S
M
L
XL
XXL

SUGOI Versa II Jacket, Golden (U702010M)

SUGOI Versa II Jacket, Golden Alt (U702010M)

SUGOI Versa II Jacket, Deep Olive (U702010M)

SUGOI Versa II Jacket, Deep Olive Alt (U702010M)

SUGOI Versa II Jacket, Deep Navy (U702010M)

SUGOI Versa II Jacket, Deep Navy Alt (U702010M)

U702010MGOL2

Versa II Jacket

$165.00

3 Colours

S
M
L
XL
XXL

SUGOI Zap Training Jacket, Deep Navy Zap (U704000M)

SUGOI Zap Training Jacket, Deep Navy Zap Alt (U704000M)

SUGOI Zap Training Jacket, Lit Zap (U704000M)

SUGOI Zap Training Jacket, Lit Zap Alt (U704000M)

SUGOI Men's Zap Training Jacket, Harbour (U704000M)

U704000M3VD2

Zap Training Jacket

$170.00

3 Colours

S
M
L
XL
XXL

SUGOI Titan Core Zip, Deep Olive (U607020M)

SUGOI Titan Core Zip, Deep Olive Alt (U607020M)

SUGOI Titan Core Zip, Mettle (U607020M)

SUGOI Titan Core Zip, Mettle Alt (U607020M)

U607020MDEO2

$80.00

2 Colours

S
M
L
XL
XXL

SUGOI Pace L/S, Whip (U600530M)

SUGOI Pace L/S, Whip Alt (U600530M)

SUGOI Pace L/S, Mettle (U600530M)

SUGOI Pace L/S, Mettle Alt (U600530M)

SUGOI Pace L/S, Ruck (U600530M)

SUGOI Pace L/S, Ruck Alt (U600530M)

U600530MWPP2

Pace Long Sleeve (L/S)

$50.00

3 Colours

S
M
L
XL
XXL

SUGOI ZeroPlus Pant, Black (U428020M)

SUGOI ZeroPlus Pant, Black Alt (U428020M)

SUGOI ZeroPlus Pant, Deep Navy (U428020M)

SUGOI ZeroPlus Pant, Deep Navy Alt (U428020M)

U428020MBLK2

$80.00

2 Colours

S
M
L
XL
XXL

SUGOI ZeroPlus Wind Pant, Deep Navy (U428010M)

SUGOI ZeroPlus Wind Pant, Deep Navy Alt (U428010M)

SUGOI ZeroPlus Wind Pant, Black (U428010M)

SUGOI ZeroPlus Wind Pant, Black Alt (U428010M)

U428010MDNV2

ZeroPlus Wind Pants

$120.00

2 Colours

S
M
L
XL
XXL

SUGOI Performance Full Glove, Whip Focus (U913040M)

SUGOI Performance Full Glove, Whip Focus Alt (U913040M)

SUGOI Performance Full Glove, Beats (U913040M)

SUGOI Performance Full Glove, Beats Alt (U913040M)

SUGOI Performance Full Glove, Black (U913040M)

SUGOI Performance Full Glove, Black Alt (U913040M)

U913040M4UP2

Performance Full Gloves

$40.00

3 Colours

S
M
L
XL

SUGOI Zap Training Tuke, Ruck (U929080U)

SUGOI Zap Training Tuke, Ruck Alt (U929080U)

SUGOI Zap Training Tuke, Black (U929080U)

SUGOI Zap Training Tuke, Black Alt (U929080U)

SUGOI Zap Training Tuke, Deep Navy (U929080U)

SUGOI Zap Training Tuke, Deep Navy Alt (U929080U)

U929080URUCZ

Zap Training Tuke

$30.00

3 Colours

OS

SUGOI MidZero Headwarmer, Shade (U929170U)

SUGOI MidZero Headwarmer, Black (U929170U)

SUGOI MidZero Headwarmer, Moxie (U929170U)

U929170USDDZ

MidZero Headwarmer

$20.00

3 Colours

OS

SUGOI MidZero Tuke, Black (U929180U)

SUGOI MidZero Tuke, Deep Navy (U929180U)

SUGOI MidZero Tuke, Ruck (U929180U)

U929180UBLKZ

$25.00

3 Colours

OS

SUGOI Zap 2.0 Helmet Cover, Whip (U999060U)

SUGOI Zap 2.0 Helmet Cover, Whip Alt (U999060U)

SUGOI Zap 2.0 Helmet Cover, Black (U999060U)

SUGOI Zap 2.0 Helmet Cover, Black Alt (U999060U)

SUGOI Zap 2.0 Helmet Cover, Super Nova (U999060U)

U999060UWPP2

Zap 2.0 Helmet Cover

$40.00

3 Colours

S/M
L/XL

SUGOI MidZero Zip, Ruck (U645040M)

SUGOI MidZero Zip, Ruck Alt (U645040M)

SUGOI MidZero Zip, Black (U645040M)

SUGOI MidZero Zip, Black Alt (U645040M)

SUGOI MidZero Zip, Deep Navy (U645040M)

SUGOI MidZero Zip, Deep Navy Alt (U645040M)

U645040MRUC2

$100.00

3 Colours

S
M
L
XL
XXL

SUGOI Firewall 180 Jacket, Mettle (U725510M)

SUGOI Firewall 180 Jacket, Mettle Alt (U725510M)

SUGOI Firewall 180 Jacket, Ruck (U725510M)

SUGOI Firewall 180 Jacket, Ruck Alt (U725510M)

U725510MMET2

Firewall 180 Jacket

$180.00

2 Colours

S
M
L
XL
XXL

SUGOI Wool Crew Sock, Multi Shift (U945000U)

SUGOI Wool Crew Sock, Beats (U945000U)

U945000U4ZM2

Wool Crew Socks

$22.00

2 Colours

S
M
L

SUGOI RS Crew Sock, Whip Focus (94948U)

SUGOI RS Crew Sock, Rally Focus (94948U)

SUGOI RS Crew Sock, Beats (94948U)

SUGOI RS Crew Sock, Black (94948U)

SUGOI RS Crew Sock, White (94948U)

94948U.4UP.2

$18.00

5 Colours

S
M
L

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